YouTube-Backed Music Video Site Vevo Goes Live

YouTube-backed video site Vevo is now live after a star-studded launch event in New York City.

Celebrities like Lady Gaga, Adam Lambert, Bono, Pete Wentz, and Mariah Carey joined Google CEO Eric Schmidt in Manhattan to launch the new music video Web site.

Vevo.com currently has 14,675 videos from 5,191 artists in more than 20 categories: alternative, blues, children's music, Christian and gospel, classical, comedy/humor, country, easy listening, electronic/dance, holiday, jazz, Latino, pop, R&B/soul, rap/hip-hop, reggae, rock, soundtrack, spoken word, world, and other.

Users have the option to create playlists with up to 75 videos. Almost 800 playlists have already been created.

Plans for Vevo were first announced in April with YouTube and Universal Music Group as the founding partners. YouTube described Vevo as a "premium online music video hub" that will be powered by YouTube's video technology. Users can access the content via Vevo.com or through a new Vevo YouTube channel, which will include a Vevo-branded embedded player.

Sony Music Entertainment joined the venture in June, and AT&T signed on in October. Abu Dhabi Media Company also joined as a founding shareholder that same month, contributing a reported $300 million.

Earlier this month, Vevo announced a content deal with CBS Interactive Music Group, which will provide users with access to CBS properties like Last.fm and more than 90 CBS Radio music stations beginning next year.

On Monday, EMI Music said it would share content from its labels like Astralwerks, Blue Note, Capitol and Virgin, as well as the independent artists and labels represented by EMI Label Services and EMI's Caroline Distribution unit.